Saturday, July 19, 2008

Anti Ageing Cream of the Year: Grazia Beauty Awards 2008

Imagine if the appearance of ageing could be postponed. If your skin could look and feel younger, smoother, more flawless far into the future. Now it can, with this extraordinary moisturiser that helps prolong skin's youthful appearance.

Skin's entire surface seems illuminated with the look of energy, strength and health.

Skin's clarity and even tone visibly improve. Fine dry lines are visibly plumped away with refreshing moisture.

Cutting-edge research into skin cell "longevity genes" including SIRT1 leads us to consider new ways to help postpone the appearance of ageing.

The Youth Molecule—Resveratrate™. It's precious. Powerful. And exclusively ours. This remarkable innovation helps extend the youthful look and vitality of your skin to an astonishing degree.

Resveratrate™ takes the best of Resveratrol, a well-known anti irritant, and makes it significantly better. Dramatically more potent. More stable and concentrated. And time-released for longer, more targeted effect.

With 23 patents pending worldwide, Re-Nutriv Ultimate Youth Creme is a perfect fusion of science and luxury.

As you continue to use Ultimate Youth Creme, skin appears vibrant, hydrated and looking healthy, day after day, year after year. The look is breathtakingly beautiful. And apparently ageless.

Apply on clean skin AM and PM.

------ READ ON TO LEARN MORE ------

The miracle of modern technology allows scientists to look inside cells at our genes, searching for clues on how genes turn on and off and trying to understand the effects of this activity. A very specific group of genes has been shown to help regulate cell lifespan and thus is known as the "longevity genes."

Research by Estée Lauder scientists working with scientists from a major university* has indicated that one of these "longevity genes"—SIRT1—helps to regulate the lifespan of our skin's epidermal cells.

Inspired by these discoveries, Estée Lauder developed Ultimate Youth Creme to help prolong the youthful appearance of your skin.

* From the paper "SIRT1 Regulates Differentiation of Normal Human Keratinocytes in vitro," presented at the 68th Annual Meeting of The Society for Investigative Dermatology, Los Angeles, CA, U.S.A., May 9-12, 2007.

No comments: